Our Story

Haute Hijab was born in 2010 out of a struggle familiar to many Muslim women – it was simply too hard to find comfortable, quality hijabs that made me feel confident. I couldn’t understand why such an important garment was so often treated as an afterthought. Clearly, I thought, we deserve better.

I knew that creating the kind of hijabs we needed would mean taking matters into my own hands. Inspired by the Islamic tradition of ihsaan, doing everything with beauty and excellence, I founded Haute Hijab with my co-founder Ahmed Zedan and immediately got to work. We spent months searching for the perfect fabrics to create hijabs, rigorously testing them to ensure they were breathable, comfortable, washable, durable and beautiful – everything you should expect from your hijab.

“I want to say thank you for giving me the extra courage to feel comfortable to begin wearing hijab again... Thank you for helping women like me, who struggled for so long to feel comfortable in hijab, truly feel empowered.”

As Haute Hijab grows, we continue to elevate the experience of wearing hijab. In January 2018 we released our Luxury Collection, which was featured in media publications including Elle, Glamour, Vogue Arabia and others. We later launched our collection of Ultimate Underscarves, merging cutting-edge fabric technology with meticulous design to create an underscarf unlike any other.

And we’re just getting started. From performance hijabs to sustainable innovations, we’re obsessed with fusing design, style and technology into the perfect hijabs for every occasion in a Muslim woman’s life. It’s not enough for us to make good hijabs; we’re determined to make the hijabs you always wished you had—or the ones you never imagined were possible.

Join us in our mission to create a world where every woman feels comfortable and confident.

  • Melanie Elturk

    CEO & Co-Founder

  • Ingrid Thvedt

    Associate Director of Strategy

  • Noor Suleiman

    Associate Director of Marketing

  • Mona Mostafa

    Influencer Marketing & Social Media Manager

  • Dilshad Ali

    Blog Editor

  • Justine Sarhadi

    Merchandise Manager

  • Lizzy Walsh

    Product Development Manager

  • Lindsay Dreyer

    CRM Manager

  • Sandy Abdallah

    Customer Experience Manager