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How Do We Select Colors for Viscose & Modal Maxi Hijabs? Here's the Scoop!

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Posted on Jun 11, 2019
Erin Smith

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Ever wondered how we choose our viscose/modal colors? You’re in the right place!

I’m always trying to keep a pulse on Instagram, style blogs and fashion week so I know what colors will be trending in a given season. I’ll read up on color trend reports and other industry tools that try to predict where fashion is headed and iterate on those accordingly. After perusing runway images, previous colors we’ve carried, your own #hhspotted photos, etc., I create a color collection that I think strikes the right balance of timeless and fresh.

Viscose and Modal Hijabs

 The new Viscose and Modal Maxi Hijab colors!

The next step is to take a hard look at my list and make sure that I’m always choosing versions of each shade that will work as hijabs – meaning, they have depth to the color and a mix of undertones that will make them flattering on a variety of skin tones. Not all popular colors work as hijabs, unfortunately, which I’ve learned the hard way!

This season, for example, is all about hyper-saturated yellow shades that are beautiful but can appear really harsh against the face – so while the trend-oriented side of my brain wanted to make sure we had all some of these colors in stock, we just couldn’t make them work in the testing phase and opted instead for a more muted version that I know you’re going to love.

Once Melanie and I have finalized our color collection, it’s time to start swatching! We use the Pantone system, which will be well-known to any other color nerds out there. I provide the color numbers to our manufacturer, who sends us swatch options over the next week or two. We usually go back and forth a few times to tweak the colors and make sure they’re absolutely *perfect.* Once that’s finalized, they dye all the fabrics, cut, stitch and send them off to be shared with you!

Color swatches

Picking out color swatches for Viscose and Modal Maxi Hijabs!

And, there you have it! Each viscose and modal shade you see is a labor of love you can’t find anywhere else. If you have any dream colors or suggestions you’d like to make, I’d love to hear them! You can email me anytime at erin@hautehijab.com :)


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