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Dolce & Gabbana Makes A Splash with Abaya & Hijab Line - Our Take

Posted on Jan 08, 2016
Melanie Elturk


Dolce & Gabbana Abaya Hijab Line Haute Hijab

Dolce & Gabbana made a splash this week when the brand announced it would be releasing a new collection of hijabs and abayas (View the entire collection here). While many are ecstatic about the strategic move by the luxury fashion house, others are wary of the motivations behind the line: Is it a pure money grab? After all, Thomson Reuters reports that Muslim women are expected to spend $484 billion on clothing and shoes by 2019. Some in particular see this as a clear move to tap into that lucrative market and voice concerns that the line is clearly targeted toward a very small but wealthy segment of Muslim women in the Gulf. Others stress the need to support the smaller, Muslim-owned businesses in the industry. For more viewpoints check out the great conversation we had with the HH fam on Instagram below:

Dolce & Gabbana just released a line of abayas - how do we feel? Let's discuss... #dgabaya @stefanogabbana

A photo posted by Haute Hijab (@hautehijab) on


My take on the strategic move as quoted in "While [Elturk] allows that companies like Dolce & Gabbana might simply be trying to infiltrate a lucrative market, as opposed to making a political statement, she's still "ecstatic" to see brands post photos of presumably Muslim models. 'Just to see a model in full hijab and an abaya is remarkable,' she said. 'It's something I truly never thought I would see.' 'This market is so nuanced and deeply rooted in faith that if you get one thing wrong in an ad or with the imagery, you can completely miss the mark,' Elturk said, pointing out that part of a model's leg is visible in one of the Dolce & Gabbana images, which defeats the purpose of wearing the abaya." Read the full article here.

What's your take? Are you excited? See it as a money grab? Leave your comments below!